Three focused service lines for SaaS leaders, global hiring teams, and investors. Every engagement is scoped specifically — hourly, daily, or project-based depending on the work. Independent advisory, no vendor commissions, no scope drift.
01 — Core Service
Go-to-market strategy consulting for B2B SaaS companies, HR tech platforms, and high-growth teams entering new markets or scaling existing revenue motions. I design and build the full GTM architecture — from ICP and positioning to sales playbooks and channel execution — grounded in how buyers actually make decisions, not how vendors wish they did.
Engagement
Best fit
Founders and revenue leaders at Series A through C SaaS companies who have early product-market fit and need to translate it into a repeatable, scalable revenue motion. Particular depth in HR tech, B2B platforms, and developer-adjacent products — but the methodology is sector-agnostic.
Common starting points: a sales motion that worked at $1M ARR but is breaking at $10M; a positioning that resonates with founders but loses against competitors in deals; international expansion that's not converting; or a new product line that needs its own GTM thesis.
02 — Core Service
Advisory for organisations hiring and managing talent across borders. Whether you're scaling a distributed team, entering a new country, or restructuring how your international workforce is employed, I help you make the right structural decisions, stay compliant, and avoid the costly mistakes that come from moving fast without the right expertise.
Engagement
Best fit
People leaders, COOs, and founders at companies expanding across regions — EMEA, APAC, Americas — who need someone who actually understands the operational and compliance reality of international workforce expansion.
Common situations: deciding whether to use an EOR or set up an entity in a new country; restructuring a contractor-heavy workforce to reduce misclassification risk; evaluating multiple EOR vendors with conflicting promises; or building global HR ops processes that scale beyond 50 international hires.
No commissions, no provider bias, just independent advisory.
03 — Premium Engagement
Specialist due diligence support for private equity firms, venture capital funds, and strategic acquirers evaluating Employer of Record platforms, global payroll software, or HR tech targets. I work alongside your financial and legal teams as the operational domain expert — providing the commercial and technical depth that standard DD processes don't capture.
Premium Engagement · Confidential
With 150+ provider audits across all global regions, I bring a market-wide perspective to assess what a target's product truly delivers, where compliance liabilities are hidden, and whether the business is positioned to compete at scale.
I work alongside your existing financial and legal advisors — typically slotting in for a 2-4 week intensive during the diligence window. Output is a confidential, structured report your IC can defend in front of the partnership.
FAQ
Anywhere from a single advisory call to a 12-week project. Most GTM and global hiring engagements run 4–8 weeks. Due diligence is typically 2–4 weeks for the intensive window.
Yes — but the deepest value comes when you have early product-market fit and are ready to scale GTM or expand internationally. Pre-PMF positioning work is also possible on an hourly basis.
Discovery calls usually within 48 hours. Most engagements kick off within 1–2 weeks of signed SOW.
Often yes — particularly for due diligence work where I slot in alongside legal and financial advisors. For GTM and hiring work, I prefer being the lead strategic voice, but happy to coordinate with adjacent partners.
Generally no — I prefer milestone-based engagements with clear deliverables. If a long-term advisory relationship makes sense, we can structure something, but I won't bill for time that doesn't produce value.
30 minutes, free, no obligation. I'll ask about your situation, what success looks like, and what you've already tried. If I'm the right fit, you get a transparent SOW within a few days. If not, I'll point you in a better direction.
Free 30-minute discovery call.
No commitment. No obligation.