Research
Working notes on the things I get asked about most: the frameworks I actually use, written out properly rather than summarised into uselessness.
Working paper
From ranking to reasoning: when the answer starts buying
Search is collapsing into answers, and answers are learning to buy. A working paper on what that moves, how to test it, and what it means for any business with a funnel.
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Framework
The Value Proposition Canvas still works
Why Osterwalder's Value Proposition Canvas still earns wall space: what it is, how I use it in real engagements, and where the old tool breaks.
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Commentary
Selling the work: Sequoia's services thesis, applied to your business
A working read of Sequoia's 'Services: The New Software' — the copilot-to-autopilot shift, where the argument holds, and one takeaway for every kind of business it touches.
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Book review
Business Model Generation by Osterwalder and Pigneur: a camera, not a compass
A working review of Business Model Generation: what the canvas is actually for, the product and marketing findings, and the page about Google that reads differently in 2026.
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Book review
Influence by Robert Cialdini: which of the six still work on a machine
A working review of Cialdini's Influence: the six principles of persuasion, the product and marketing findings, and why only two of them reach an answer engine.
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Book review
Hooked by Nir Eyal: what survives when you are not a social app
A working review of Nir Eyal's Hooked. The Hook Model is real; the examples are all consumer feeds. What survives, split into product and marketing findings.
Read →Everything here is free to take. If you want it applied to your business rather than read about, that is what the engagements are for.
Want this done to your business?
Or just send me the problem and I will tell you which of these applies.